Constructing time – design and development of new media

New media production and design of ICT (information and communication technology) as web and internet service are characterized by production of commodities that are produced according to whishes and needs of clients, firms, business and media actors. This mass market production highlights the need for new understandings and perspectives on ICT as compared and contrasted with design of traditional information systems (IS). This article describes an ongoing descriptive study in a multimedia production company, illustrating the ways that TIME is constructed as an important actor in the production process.